....a joint project between Centralia Chamber of Commerce and CREDI
Information for Businesses
Purchase with a Purpose is a joint effort of the Centralia Chamber of Commerce and Centralia Regional Economic Development Inc. (CREDI). The main purpose of Purchase with a Purpose is to educate consumers on the benefits of shopping or purchasing local. A specific logo has been designed for this project as well as a community Facebook page to help you market your busi-ness.
“Press Kits” are available that can be displayed within your own business. In the kit are two door posters, two shelf signs, two counter signs and fifty “Purchase with a Purpose” participa-tion wallet cards. Each business can personalize the posters with their name and we suggest that you hang these on the doors or windows of your location. Shelf signs can be used to pro-mote a special product or sale that might be offered. Counter signs can be placed at cash regis-ters or check out stations where consumers can see support of this program. Wallet cards should be handed to consumers with a quick explanation about the Purchase with a Purpose program and as a way to thank consumers for their business. Price for the kit is $20.
Each business that participates is strongly encouraged to display the press kit items in your business. Also, you can post your own promotions or sales on the community Purchase with a Purpose Facebook page. Merchants are encouraged to take advantage of this free advertising that can help you market your business. On the Facebook site, search for Purchase with a Pur-pose and look for our logo.
In order to make Purchase with a Purpose successful, participating businesses must explain the program to their employees so they understand it and can promote it to their customers. Use your Press Kit marketing tools creatively within your business and promote your sales and dis-counts on the Facebook page. You may also use the Purchase with a Purpose logo on your webpage and any advertising you do.
Working together, we can educate our citizens about the importance of keeping their dollars at home. Shopping local makes your business and our community stronger.
For questions or to purchase a press kit, call Ginny, Centralia Chamber of Commerce, 573-682-2272